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Missoula was featured in list of "23 Great American Small Cities to Visit in 2018" by TripAdvisor. TripAdvisor, one of the most-used travel websites in the world, cited the great access to outdoor activities and amazing annual events as top reasons to visit.
"The Clark Fork River flows through this vibrant city in the Northern Rockies—follow the Riverfront Trail on a rental bike to get your first taste of what this place has to offer. You could time your trip to watch the runners in the July Missoula Marathon, or catch the Big Sky Documentary Film Festival in February. And whatever the time of year, you can stop in for a house ale at the Big Sky Brewing Company, walk the halls of the Missoula Art Museum or the Historical Museum at Fort Missoula, and ride the famous vintage carousel." - TripAdvisor