Missoula, Montana, is more than a place—it is a way of life. With wilderness to explore, stories rooted in the landscape, and a culture of cool, it’s no wonder that so many people fall in love with this place. In order to safeguard the “soul” in Missoula, we all must do our part to keep it vibrant, welcoming and weird for this and future generations. Whether you’re here for a weekend or a lifetime, you have a role to play. Let’s take care of this place—together.
Let’s take care of this place by enjoying our rivers with intentionality and care—pack it in, pack it out and stick to designated access points. Whether you're floating, fishing, surfing or SUP-ing, show respect by leaving our waters better than you found them.
Let’s take care of this place by staying on trails, cleaning up after our pets, giving wildlife space, following all posted regulations and taking nothing but memories with you. On the roads and on the trail, to minimize your trace is to honor this place. The lands around Missoula are shared treasure—do your part so they stay welcoming and pristine for generations to come.
Let’s take care of this place by supporting the makers, creators and local business owners that call Missoula home. Actions speak louder than words, so let your dollars do the talking—shop small, eat local and show your appreciation. Supporting local bolsters the quirk and spirit that makes Missoula, well, Missoula.
Let’s take care of this place by being good to one another—on the trail, on the roads, at the market or in line for a pint. Whether you’ve spent your lifetime here or are just passing through, smile, say hello, give back and remember that our stories are all connected.
Let’s take care of this place by learning its full story—the histories, heritage and continued legacy of the Séliš (Salish), Ksanka (Kootenai) and Ql̓ispé (Upper Pend d' Oreille/Kalispel) people are the foundation of this place, and their voices remain central to Missoula today. Understand that this is a sacred place and be respectful and curious–not only about the legacies of the past, but about the people and the stories that continue to shape Montana’s present and future.
Let’s take care of this place by creating a community where everyone feels welcome. From accessible trails and inclusive events to creating a culture that honors all voices and identities, there is room for all walks, rolls and rides in Missoula.
Destination stewardship means working together to protect what makes Missoula special, so everyone—residents and visitors alike—can enjoy it now and for generations to come.
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